Augmented Reality as the 8th Mass Medium

This TEDx talk discusses the emerging rise of Augmented Reality, and argues that AR is the '8th mass medium' following on from previous media including paper and mobile. The numbers mentioned in the talk are based on 2011 data, and it would be good to know the updated numbers for AR media usage today. Meanwhile, AR giant Metaio has announced 2014 as the 'year of Augmented Reality'.

Augmented Reality - the 8th Mass Medium: Tomi Ahonen at TEDxMongKok
Posted 24 March 2013
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